nozzle quiz® was established in 2016 in Taiwan as a sock brand that values "mobility" and "versatility," aiming to provide wearers with a look that seems thoughtful yet unrestrained.
TeamExamining urban dwellers, we define "State of Urbanite" (SoU) and categorize it into three types of urban living states: exploration, activity, and lifestyle. By incorporating SoU into design considerations, we create urban functional accessories through soft functional design, allowing those living in the city to cope with urban life more comfortably.
Soft Functionality
Flexible Functionality includes three key elements
Comfortable:Skin-friendly, soft and other characteristics
Convenient:Features such as storage, multifunctional, quick release, detachable, and lightweight
Adapt to the environment:Warmth, sun protection, quick-drying, eco-friendly, waterproof, breathable... and other features
The functional solutions proposed for the three states of urban life differ from high-intensity functions such as military uniforms, workwear, mountaineering, and extreme sports. The soft functionality focuses on comfort, convenience, and adaptability to environmental needs, allowing people to cope with urban life more easily.
Functional Plan
In order to embody the soft functionality of the products, the brand has defined several functional solutions and applied them to various products.
Technology Fabric:Using patented functional materials such as Lycra® elastic fibers, non-azo dyes, Meryl® Skinlife antibacterial silver fibers, COOLMAX® moisture-wicking yarn... etc.
Craftsmanship and Structure:In terms of manufacturing methods, styles, and other details of service functions, such as: automatic alignment stitching, toe side weaving structure, split layer structure... and other exclusively developed craft structures.
